Yeah, like someone says in the comments on that link - Behringer should look out, lol.
Hopefully doesn't affect outfits like Jomox though.
I can just see the discussion in a boardroom:
Exec: "Well, the problem is that we're a legend in the business, but many of our early successes were total accidents (TB303) and we haven't really put out anything too groundbreaking or too popular lately - and now the market's flooded with all level of competition eating away our sanctified market share. What should we do?"
Accountant: "Hmmm. Time to try and monetize your rep and image by any means necessary - have you thought of doing limited edition sneakers with your branding on them? We need to make the Roland brand tantamount to electronic music religious canon. Anyone heretically using images of your iconic gear will be taxed and hounded until they cease and fall into line with the New Way. Oh, what's a thing that's really hot right now that people aren't sure they need but we can charge through the nose for because, hey, we're Roland! Wait... I know... cloud services!"
(boardroom erupts in evil laughter)